A communications program audit provides the foundation for strategic communications planning. The audit, conducted through stakeholder interviews and a systematic review of current communications products and channels assesses the current operating environment to identify gaps, challenges, and opportunities.
Communications strategies, or plans, are critical to successfully executing a public affairs initiative. Communications plans map out measurable objectives, tactics, priority audiences, channels of information dissemination, messaging, and much more. PatelPA can help craft a solid communications strategy and facilitate the execution of a coordinated, proactive and budget-conscious initiative.
The communications field is an ever-evolving one, necessitating the continual assessment of communications strategies to ensure the most effective tactics and tools are utilized. Ongoing communications counseling will help achieve the greatest programmatic impact.
Contact us today to find out how our public affairs strategies can give you the competitive advantage that will propel your business to success.